Fool Farm is a Venture Builder, specialising in Deep Tech software for B2B and B2B2C, in particular in Generative AI, Blockchain and Cybersecurity.
My commitment as Digital Product Designer is to design the product together with the EIR from the idea.
Francesco La Rosa
Ux/Ui Design
Saas designer
AI-Driven Experience Designer
Francesco La Rosa
Ux/Ui Design
Saas designer
AI-Driven Experience Designer
Hello, I’m
UX/UI Designer
Digital Product Designer Turning Complex Workflows into Simple Interfaces
I design intuitive and scalable user experiences for SaaS platforms and AI-powered products. I focus on simplifying complex workflows, creating clear interfaces, and building design systems that help teams launch and scale faster. I collaborate closely with founders, developers, and product teams to turn ideas into usable and high-performing digital products.
6+
Years of
Experience
+20
Startup
SaaS
+8
Design
Systems
1
Master in AI Management
Portfolio
Y-Path
Software
Aura Medica -Brand Book
Brand Identity
Deckdive.ai
Brand Identity,Software,Website
ReplyBank
App
Fragmentalis
App,Software
Roll-up Advertising
Brand Identity
Resume
12/2022 - 2025
FoolFarm
UX/UI Designer
01/2021 - 04/2022
Mysurfwebcam.com
Founder Startup
Live webcam and advertising service designed for wave sports people. Founder - Idea development and website
07/2020 - 01/2021
PricewaterhouseCoopers, Pwc.
UX/UI
UI/UX - Assisting in project development for leading companies.
03/2020 - 06/2020
People Agency Digital S.r.l
Graphic designer
Graphic Designer in a communication agency, engaged in the production of social network graphics for football teams.
09/2019 - 03/2020
Deloitte Digital S.p.a.
UX/UI
Assisting in project development for leading companies.
05/2022 - 09/2022
Master • Talent Garden
Master in UX design
Intensive 4-month program focused on user research, information architecture, wireframing, advanced prototyping, and design systems. I worked on end-to-end projects, from initial analysis to the creation of interfaces in Figma, collaborating with team members and receiving feedback from industry professionals. Participated in hands-on workshops.
09/2016 - 07/2019
University • Media Design • IED
Interaction Design
Thesis project: ARt is an augmented reality application for sharing and visualising digital artworks in urban spaces in cities and receiving feedback from users.
My team role was UX/UI Designer and I supervised programming in Swift.
Here’s what my clients say
I highly recommend this business. The product quality is outstanding, exceeding my expectations every time. I was completely impressed with their professionalism and customer service. Pricing is fair and transparent - definitely value for money.
Bryn Hooper
CEO, Abc.inc
I highly recommend this business. The product quality is outstanding, exceeding my expectations every time. I was completely impressed with their professionalism and customer service. Pricing is fair and transparent - definitely value for money.
Caspar Baldwin
CEO, Abc.inc
I highly recommend this business. The product quality is outstanding, exceeding my expectations every time. I was completely impressed with their professionalism and customer service. Pricing is fair and transparent - definitely value for money.
Clayton Ayers
CEO, Abc.inc
More than 200+ companies trusted us worldwide
Skills
Approccio il design come un processo end-to-end, ricerca, analisi, modellazione dei flussi, wireframing, UI e prototipazione.
Le skill qui sotto rappresentano ciò che mi permette di creare prodotti scalabili, chiari e coerenti, collaborando con stakeholder, sviluppatori e team business per trasformare esigenze reali in interfacce efficaci.
Research & Discovery
User Journeys
User Flows
Wireframes
UI Design
Design System
Prototyping
Usability Testing
Dev Handoff
Iteration
-
Figma100%
-
Adobe apps90%
-
Open AI85%
-
Wordpress80%
-
PowerPoint70%
-
Sketch90%
-
Miro80%
-
Replit65%
-
Italian100%
-
English80%
-
Spanish70%
-
Empathy & User-Centered Thinking
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Cross-Functional Collaboration
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Problem Solving
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Critical thinking
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Communication
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Time Management
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Business analysis
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Creativity & Visual Thinking
CONTACT
+39 3317995316
larosafrancesco0810@gmail.com
Milano, Italy